For HEMA’s autumn season, Studio Kluif created the packaging for a special range of food products that plays a key role in HEMA’s autumn collection.
The range celebrates the flavours and visual character of the season, with typical autumn ingredients such as cinnamon and pumpkin taking centre stage. The seasonal theme also comes through in the food itself, with playful shapes inspired by leaves, beech nuts and other elements of nature. Warm autumnal colours form the basis of the packaging, enriched with detailed artwork and refined gold foil accents. The result is a distinctive and festive packaging line that captures the warmth, flavour and atmosphere of autumn, bringing a seasonal touch to the HEMA shelves.
