For the new Dutch reading glasses brand Wink, our Studio developed the entire communication. This entry concerns the packaging of the reading glasses with prescription. The reading glasses collection of Wink consists of 200 different models.
The lenses in the frames are offered in different strengths. We have chosen to use a fixed colour per strength. This helps the customer to quickly navigate the shelf. The logo consists of a graphic iconic wink. The combination of the graphic logo and a photographic frame makes for an exciting packaging design. At Wink choosing the right glasses with the right strength is done in a Wink!
Bronze Pentaward 2025
