For elho, Studio Kluif designed the packaging for the Grow Your Own collection, a range of innovative indoor growing products that make it easy to cultivate fresh herbs, vegetables, and plants at home. From growing an avocado tree to harvesting microgreens or keeping basil thriving, each product combines clever functionality with stylish design.
Studio Kluif translated the playful and innovative character of the Grow Your Own collection into a distinctive packaging design that highlights each product’s unique growing experience while creating a strong, recognizable family across the range. The clean layouts, fresh colours, and clear visual storytelling make the products approachable and inspiring, while communicating elho’s commitment to sustainable design. The result is packaging that captures the joy of growing your own, inviting consumers to bring more greenery, flavour, and nature into their everyday lives.
