For Dutch retailer HEMA, Studio Kluif created a playful and imaginative Halloween packaging line for kids’ sweets.
The collection brings a little bit of Halloween magic to the candy aisle, combining colourful illustrations with unexpected transparent windows that reveal the treats inside. Each pack is designed as a small surprise, with the sweets becoming part of the illustration itself.
From freeze-dried bones and sour UFOs to creepy eyeballs and other mysterious treats, every product comes with its own spooky character and exciting flavour.
A playful packaging world where curiosity, illustration and candy come together, just in time for Halloween.
