What began as a conversation between musicians and a creative studio has grown into a long-term collaboration that continues to expand in unexpected directions. When Paul and Pete Brixtone approached Studio Kluif, they were looking for a partner capable of translating their artistic vision into a coherent identity. Not simply an album cover or a marketing campaign, but a complete creative framework around the music.
The timing proved right. BRIXTONE’s debut release quickly attracted attention and received an enthusiastic review in the leading Dutch music magazine OOR, confirming that the duo’s blend of electronic music, rock, post-punk and jazz had struck a chord with critics and listeners alike.
As the project developed, Studio Kluif became involved across virtually every aspect of the band’s presentation. Graphic design, album design, product development, photography, video production, campaign creation and visual storytelling were brought together within a single creative process. The result was a consistent identity that could evolve alongside the music itself.
One of the most notable outcomes of the collaboration was the production of a documentary exploring the world of BRIXTONE. Produced by Studio Kluif, the film was subsequently featured on the influential Bowie platform hosted by John Maggiore in New York.
Over the years, Maggiore’s channel has become a respected destination for conversations with artists and collaborators connected to David Bowie. Guests have included Brian Eno, Tony Visconti, Carlos Alomar, Mike Garson and many other musicians and creatives whose work helped shape some of the most significant chapters in contemporary music history.
The documentary provided BRIXTONE with an international platform while also demonstrating the increasingly broad role Studio Kluif is playing in the development of creative projects that extend beyond traditional design assignments.
The collaboration is continuing. Following the release of the documentary, BRIXTONE and Studio Kluif have committed to a new phase of development centred around a multimedia live production. Scheduled for completion ahead of the 2027 festival season, the project aims to combine music, film, design and immersive visual elements into a single live experience.
For Studio Kluif, the BRIXTONE project illustrates a broader evolution within the studio itself. What started as a design practice increasingly operates at the intersection of branding, content creation, film production, storytelling and experience design. The boundaries between disciplines continue to blur, and Studio Kluif continues to explore what becomes possible when those boundaries are ignored altogether.
Or, in the words often used by John Maggiore:
“Strange doors will be opened, and they will never close again.”
It is a fitting description of a collaboration that shows no sign of standing still and of a studio that continues to expand its creative horizons.
