Every year BrandLoyalty organizes a two-day conference where the most important people of the largest fast moving consumer goods companies are kept informed of the latest trends in loyalty programs.
The grandeur of the conference was made very personal by surprising the visitors in their hotel room with a tailor-made proposal for a loyalty program. With an ever-changing offer of three different boxes, in which step by step a loyalty concept is revealed, the recipient is challenged and seduced. As a result BrandLoyalty came into contact with their customers with a tailored and efficient way.
The loyalty programs contain, in addition to the main goal of customer loyalty, a social and / or societal theme. Themes such as healthy and honest food, more exercise and social interaction with each other. The sleeve around the theme box poses a stimulating question. The box itself gives a step-by-step answer. Think of consumer insights and advice in category-focus. By opening the box you go deeper into the matter, ending with the product. The product combines a surprising combination with atmospheric photography.
Nomination Communicatieprijs Brabant 2019