Studio Kluif created the visual identity for the Flevoland area. The identity is characterized by a powerful icon: the newly created land, surrounded by water. The identity is further supported by a clear photography style in which the visitor stands central in the landscape that is so characteristic of Flevoland.
To boost the launch of the new visual identity of Flevoland, Studio Kluif has developed the campaign “Flevoland lijkt nergens op” (“Flevoland looks like nothing”). This campaign aims to introduce the new brand to the population of Flevoland and will also be deployed nationwide after some time. For this introductory campaign powerful and distinctive images have been put together for the most important tourist themes: culture, nature, recreation and sport.