Alex Asset Management

Since its establishment, Alex has been breaking with the old, institutional, habits of asset management. Alex focuses on understandable financial products and services to make capital growth accessible for a broader public.

Alex was the first to introduce online brokerage, which gave private investors access to the same resources as professionals. With the Alex Academy, an educational platform, Alex inspires and educates clients. In 2008 Alex made asset management available for private investors with an equity starting from € 25.000. Alex was named Best Online Broker in 2010 and 2011.