Kijkwijzer by Kluif

Studio Kluif has developed a new concept for Kijkwijzer.
Kijkwijzer informs parents and educators up to what age a television program or film can be harmful to children.

Kijkwijzer’s identity has been in use unchanged for 20 years and is therefore outdated. Despite the fact that Kluif did not win this pitch, we are proud of the result. Studio Kluif has chosen to simplify the well-known ‘character with an eye’ even more. In the version of Kluif, only the eye remains. The animation that was created in close collaboration with Harold Goldman (Monkeytree) shows that many emotions can be portrayed by only using the graphic eye.