Garden center Intratuin can call itself market leader in the Netherlands. In 58 stores (5 of them in Belgium) approximately 80,000 different items are being sold. A lot of these products belong to Intratuin’s Private Label. Originally, this was purely a gardening range of products, but now the Private Label collection expands this range with indoor and outdoor plants, garden furniture, animal food, soil product’s and home decorating.
For the home assortment Studio Kluif designed a label with a clean a natural look, perfectly fitting the Intratuin brand.