ArtLab is a series of hobby products with children as the main target group. The brief was to create a packaging line that would stimulate the imagination and would invite to create.
Most competitors use images of highly skilled illustrators on their products. At Kluif we believe that this works as a high threshold for little creatives so we chose to do it differently.
The illustrations that decorate the packaging interact with the products in an imaginative way. So a row of pencils can become a mountain range on which climbers have their peak performance or in the other case you find yourself in a Tour de France stage.
The illustrations where made in a way that children can relate to them and catch their attention. They open up a world of creative possibilities and imagination.