Studio Kluif developed the new identity for the new art and education platform in ’s-Hertogenbosch.
In addition to a logo with an institutional yet open appearance, an iconic graphic design has been created which can be varied endlessly. This creates a graphic identity that offers plenty of space and freedom within predefined frameworks and unites the three merger partners in a direct way.
Strategy: Arthur en Brent.
Winner communicatieprijs Brabant 2020
![01_BABEL-LOGO_v2](https://b2964373.smushcdn.com/2964373/wp-content/uploads/2023/02/01_BABEL-LOGO_v2.jpg?lossy=0&strip=1&webp=1)
![02_BABEL-lijn-illustraties](https://b2964373.smushcdn.com/2964373/wp-content/uploads/2023/02/02_BABEL-lijn-illustraties.jpg?lossy=0&strip=1&webp=1)
![03_BABEL_Iconen_V2](https://b2964373.smushcdn.com/2964373/wp-content/uploads/2023/02/03_BABEL_Iconen_V2.jpg?lossy=0&strip=1&webp=1)
![04_BABEL-Bus_zwart](https://b2964373.smushcdn.com/2964373/wp-content/uploads/2023/02/04_BABEL-Bus_zwart.jpg?lossy=0&strip=1&webp=1)
![05_ABRI-BANNER](https://b2964373.smushcdn.com/2964373/wp-content/uploads/2023/02/05_ABRI-BANNER.jpg?lossy=0&strip=1&webp=1)
![06_IDENTIFY-PRODUCTS-1-STAAND](https://b2964373.smushcdn.com/2964373/wp-content/uploads/2023/02/06_IDENTIFY-PRODUCTS-1-STAAND.jpg?lossy=0&strip=1&webp=1)
![07_IDENTIFY-PRODUCTS-2-STAAND](https://b2964373.smushcdn.com/2964373/wp-content/uploads/2023/02/07_IDENTIFY-PRODUCTS-2-STAAND.jpg?lossy=0&strip=1&webp=1)