Blokker – Go Out! toys packaging range

Studio Kluif designed the packaging range for the Go Out! toy collection which is brought by the international retailer Blokker.

The total Go Out! product range excists of 85 SKU’s.

‘Go out! The best days end in dirty clothes’, is a simple and clear message. The design for this product range is also simple and clear. In this range the product is the hero. We only added a strong background colour and a cartoon-like illustration which makes the packaging vibrant and adds some playfullness. Strong, simple, direct, colourfull, iconic and playfull… Let’s Go Out!

Silver Pentaward 2019