Boks is a Dutch lifestyle brand about boxing culture. In this case our studio designed both the product and the packaging for this concept. Product and packaging are a perfect match. The nice thing about the ‘mugs with a punch’ series is the interaction of the hand holding the mug and the photo of the boxer getting a punch in the face. The strong photography is by the Dutch photographer Piek.
This series of mugs is a limited edition. It is common knowledge that many people often do not open a limited edition package because the exclusivity and value can be lost. We have taken this into account, you do not have to open this packaging to experience the unique product idea. Out of the box thinking by leaving the product in the box.
Knock Out!
