![10-BL_ICONENBAL_00](https://b2964373.smushcdn.com/2964373/wp-content/uploads/2023/12/10-BL_ICONENBAL_00.jpg?lossy=0&strip=1&webp=1)
The European Football Championship 2020 would have been held in the summer of 2020 in twelve different countries. Unfortunately the tournament has been postponed due to the Covid-19 virus. For every participating country Studio Kluif designed an iconic football with an accompanying packaging.
The target group for this loyalty program is the around-12-year-old football fanatic. On each packaging a child shows his/her skills and tricks while on the pitch. Another feature on the packaging range are the facts and figures about the national football teams. Goal!
![01-BL_ICONENBAL](https://b2964373.smushcdn.com/2964373/wp-content/uploads/2023/12/01-BL_ICONENBAL.jpg?lossy=0&strip=1&webp=1)
![03-BL_ICONENBAL](https://b2964373.smushcdn.com/2964373/wp-content/uploads/2023/12/03-BL_ICONENBAL.jpg?lossy=0&strip=1&webp=1)
![02-BL_ICONENBAL](https://b2964373.smushcdn.com/2964373/wp-content/uploads/2023/12/02-BL_ICONENBAL.jpg?lossy=0&strip=1&webp=1)
![04-BL_ICONENBAL](https://b2964373.smushcdn.com/2964373/wp-content/uploads/2023/12/04-BL_ICONENBAL.jpg?lossy=0&strip=1&webp=1)
![06-BL_ICONENBAL](https://b2964373.smushcdn.com/2964373/wp-content/uploads/2023/12/06-BL_ICONENBAL.jpg?lossy=0&strip=1&webp=1)
![05-BL_ICONENBAL](https://b2964373.smushcdn.com/2964373/wp-content/uploads/2023/12/05-BL_ICONENBAL.jpg?lossy=0&strip=1&webp=1)
![08-BL_ICONENBAL](https://b2964373.smushcdn.com/2964373/wp-content/uploads/2023/12/08-BL_ICONENBAL.jpg?lossy=0&strip=1&webp=1)
![07-BL_ICONENBAL](https://b2964373.smushcdn.com/2964373/wp-content/uploads/2023/12/07-BL_ICONENBAL.jpg?lossy=0&strip=1&webp=1)
![09-BL_ICONENBAL](https://b2964373.smushcdn.com/2964373/wp-content/uploads/2023/12/09-BL_ICONENBAL.jpg?lossy=0&strip=1&webp=1)
![10-BL_ICONENBAL](https://b2964373.smushcdn.com/2964373/wp-content/uploads/2023/12/10-BL_ICONENBAL.jpg?lossy=0&strip=1&webp=1)