The European Football Championship 2020 would have been held in the summer of 2020 in twelve different countries. Unfortunately the tournament has been postponed due to the Covid-19 virus. For every participating country Studio Kluif designed an iconic football with an accompanying packaging.
The target group for this loyalty program is the around-12-year-old football fanatic. On each packaging a child shows his/her skills and tricks while on the pitch. Another feature on the packaging range are the facts and figures about the national football teams. Goal!