The European Football Championship 2020 should be held in the summer of 2020 in twelve different countries. Due to Covid-19 this event is postponed.
For each country we designed a mascot football with an accompanying packaging.
Every country has an animal as a mascot. The Dutch a lion, the French a rooster, Poland an eagle, etc. The target group for this loyalty program is the around-6-year-old football fan.
The packaging we came up with has a round die-cut on both the front- and backside. This makes the real football visible. The packaging has a handle and carries like a bag. What makes this packaging special is the way the mascot football illustration continues on the packaging. Product and packaging score together!
Golden Pentaward 2020
Nomination Peoples Choice Award 2020