Studio Kluif has developed the new national Abri campaign for Coblo the Original. Coblo makes high-quality magnetic construction blocks that children can use to build endlessly. Nowadays, a lot is expected of children; they ‘have to’ do so much.
This makes parents’ need for ‘free-playing children’ even greater; children who have spontaneous and exuberant fun without predetermined play patterns (open ended) and with room for their own fantasy and creativity. Today’s parents are increasingly taking on a coaching parental role in which they consider space for expression, creativity, autonomy and children’s own input important. Coblo believes that children should remain children for as long as possible, who have lots of fun and can develop optimally through free play. Based on this philosophy, Studio Kluif developed the campaign ‘Bring your fantasy to life’.
