Everyone is a star, really HEMA

Studio Kluif has developed the all-over Christmas concept for Dutch retailer HEMA. 

Both communication and product design have been developed by Kluif.

Every individual has different wishes. HEMA is there for everyone. Studio Kluif has expressed this idea by giving multi-faceted different stars an important role in the visual concept. Each star represents an individual person.

HEMA has opted for another concept, yet we show this one with pride!