Fatboy, the medicine against dull and boring mediocrity. Not ‘middle of the road but inspiring, humorous, imaginative and sympathetic. Or in short: Deleting dull.
A commitment to make life just that little bit more exciting. And this mission isn’t limited to Fatboy’s products only, it’s translated into everything the company does. From product development to stationery.
With exactly this in mind Studio Kluif created the design of the product catalogue. So, no boring summary of products combined with a tastefully styled picture, but the freedom to do whatever the product or it’s USP’s asks for. Every page is different and tells its own, unique story. The sum of all this is exactly what makes Fatboy, Fatboy: Deleting dull!
Silver European Design Award 2013