HEMA – Garden & Outdoor packaging

The Hema garden & outdoor packaging range is divided in three groups: Garden, Camping and Outdoor. The groups are color coded and each package is illustrated individually.

In each case the atmosphere is set with the usage of different pictograms which are specific to the product at hand. The coherence of the entire range is achieved through a structural illustration that serves as a base to these pictograms.

Selected Dutch Design Awards 2009