It is quite surprising what people want during their leisure time and, because of this, are able to do full of enthusiasm and with a lot of pleasure. Work, however, is for many more a punishment than something they enjoy.
Would it not be a challenge to create a situation in the business world where people can work with as much fun and can develop as they do in their leisure time? The feeling of being proud and enjoying your hobby is excessively exaggerated in the photography in the annual report to emphasise the contrast between leisure time and work.
A series of icons in the annual report shows an exaggerated working passion in a humorous manner.
Winner best Dutch annual report 2004
Nomination New York festivals 2004