RoboCup is an international scientific initiative with the goal to advance the state of the art of intelligent robots. When established in 1997, the original mission was to field a team of robots capable of winning against the human soccer World Cup Champions by 2050.
This year, the RoboCup event will be organized in Eindhoven from July 17 to 21. 400 teams from no fewer than 45 countries will compete against each other. 50,000 spectators are expected. Studio Kluif, together with Kade 05, is responsible for the communication product line and campaign for Robocup 2024