Snurk Amsterdam – Sustainable bedding packaging

Studio Kluif has developed the new bedding packaging for Snurk Amsterdam. From now on, all Snurk Amsterdam bedding comes in one and the same box.

The box has a simple, sturdy die cut with diagonal lines, so the customer can see and feel the quality of the product without having to open the packaging.

Because Snurk Amsterdam’s print collections change frequently, packaging with photography is an expensive and complicated option.

Studio Kluif has easily solved this. Each product gets its own bedroom interior photo sticker that also includes the dimensions and barcode information.

When a new Snurk collection is released, new stickers only need to be printed and pasted. A good example of a ‘Keep it Simple’ design solution.