Amstelveen, also known as the garden of Amsterdam, is a green city with international appeal, rich cultural life, and a vibrant city center.
Studio Kluif has been commissioned by the municipality of Amstelveen to develop a new corporate identity, communication plan for Amstelveen’s city promotion campaign. From the core values, stylish and chic, Kluif created a strong iconic A-shape, resulting in a beautiful and recognizable logo. This powerful corporate identity is practical and widely applicable to both online
and offline communication sources.