Golden Pentaward 2019 + Nominated Peoples Choice Award 2019 – Button eye shirt

Studio Kluif designed a menswear shirt collection for underground label Southbank Watson Outfitter UK. The limited edition shirts are handmade.

What makes the shirts unique is the use of the iconic button-eye idea in combination with the illustration.

We translated this idea for the button-eye gift box collection. On the gift box the iconic black button with red yarn plays an unexpected important role resulting in an ‘eye-conic’ design!

Golden Pentaward 2019
Nomination People’s Choice Award 2019

All awards