Despite a low starter’s budget, Studio Kluif wanted a colourful corporate identity.
The decision was taken to print all basic items in only one fluorescent colour and one part, a sheet of labels, in full-colour. This ensured that the printing costs were kept within the margins. All items were given a unique personality and a colourful layer by using full-colour labels.
Not a single letter, package or invoice was ever exactly the same.
Nomination Dutch corporate identity prize 2001
