Golden Pentaward 2020 + Peoples Choice Award 2020 – BrandLoyalty mascot footballs and packaging

The European Football Championship 2020 should be held in the summer of 2020 in twelve different countries. Due to Covid-19 this event is postponed.

For each country we designed a mascot football with an accompanying packaging.

Every country has an animal as a mascot. The Dutch a lion, the French a rooster, Poland an eagle, etc. The target group for this loyalty program is the around-6-year-old football fan.

The packaging we came up with has a round die-cut on both the front- and backside. This makes the real football visible. The packaging has a handle and carries like a bag. What makes this packaging special is the way the mascot football illustration continues on the packaging. Product and packaging score together!

Golden Pentaward 2020
Nomination Peoples Choice Award 2020

All awards