Winner ADCN prize 2003 + Nomination Dutch Design Awards 2004 – HEMA Baby & Mama care product line

In 2003 Kluif designed the award winning HEMA packaging for baby care products.

For each of the 40 products Kluif developed an icon that seeks interaction with the baby/toddler. In short: packaging as the first ‘primer’. The white base color refers to purity and innocence. White is also in harmony with every baby’s bedroom. As a bonus Kluif does away with the old-fashioned difference between colors for boys and girls, that is, blue and pink, by going for white.

Winner ADCN prize 2003
Nomination Dutch design awards 2004

All awards