Studio Kluif designed all the packaging for the take-away ice cream range for HEMA.
The range consists of: premium ice cream (four flavours), waffle ice cream sandwich (three flavours) and children’s ice pops (two flavours).
All HEMA ice creams are made from 100% natural ingredients.
The sober, honest design of the premium ice cream suits the natural taste and quality.
For the waffle ice cream sandwiches we used hand-drawn typography to accentuate the wholesome natural character of these products. The colours of the typography differentiate the flavours of the ice creams.
Winner ADCN prize 2009
Finalist NY Festivals 2009